More and More on Technology Essay

They are the ‘machines’ which just receive their leaders’ requirements and relying on machines to complete without thinking. Becoming shortsighted and lose their belief, human act just for only financial purpose, regarding the progress and the negative effects. There have been many crises appearing one by one at the aspect of environmental pollution, religious conflicts and the injustice in the social wealth. For example, the Rhine has lost the beauty described by Friedrich HÃ ¶lderlin, a major German lyric poet, and been forced to be cut off and be a hydropower station to produce electricity as a slave to sever for human. Nature has changed its role, losing its previous holy, and become a serious of progress of being exploded, transformation, storage and distribution. There is not anybody like the Indians in New Mexico, refusing to use steel plough to tillage. Why? Is it just a rejection of using the plough? It’s absolutely not. At the aspect of Indians, land is their mother and they should respect and protect her as a part of their bodies and using the steel plough to cultivate the land equals to doing harm to their mother. Itis not a foolish behavior. In contrast,it completely shows they still have the loyalty and the pure soul comparing with those numb people lost in the frigid material world. What’s more, human are just rescued by technology but lose in their own dilemma created by themselves. For women, suffering from the twisted complex ethics and aesthetics, they are on the heavier social pressure of every behavior given by the followed medium. Even the weight, the figure and the action of the every part of their body are strictly required and involved in their ethics. They have to limit their desire to make the body slim and the culture of blind diet and losing weight, causing women live in a nervous station and get psychological disease. To sum up, technology, different from machine, is a dynamic progress where human use machine system to communicate with the nature to balance the relative relationships. It is a positive product of human exploring the objective world but human cannot rely on to seriously. Though most of people are the user of new technology and not the finder, our thought should not be limited by technology. We should consider how to use the technology to make the world harmonious and serve human more effectively.

The Humane Conditions of the United States’ Japanese Internment Camps

In response to the attack on Pearl Harbor, Canadian and American governments took extreme actions to prevent possible Japanese attacks, first and foremost are the internment camps. Japanese internment camps housed Japanese US and non-US citizens from 1942-1945. The economic and social factors surrounding the camps were unprecedented. The United States managed the affair with somewhat of a dignified perspective while Canada on the other hand fully implemented dispossession, discrimination, but ignored a redress of any sort. In contrast to the United States, Canada completely exploited the Japaneses’ economic resources. Shortly before their evacuation to the camps the â€Å"to-be-interned† Japanese would quickly sell some or all of their personal possessions whether to the government or other white civilian buyers. Under the War Measures Act of 1943, the Japanese were required to pay taxes for every sold item which would later be auctioned; their land and other properties, if not sold, were immediately confiscated. Later, the property was resold to white Canadians and never returned. â€Å"Dispossession of Canadian citizens, was contrary to British principles of justice and to the Atlantic Charter,† announced Dr. Henry F. Angus, in opposition to Japanese internment. He demonstrates that even then were there individuals that recognized the unjustness of the camps. The taxes aforementioned were used for the payment of government employees and also to fund the internment camps and pay businessmen who took over maritime industries normally monopolized by Japanese. The United States was responsible for confiscating some private properties, but not nearly the amount of which Canada was responsible. The Canadians took economic advantage of the camps to their fullest extent. In Canada the social conditions of the Japanese internment camps were different from the Unites States camps which had the necessities such as food, shelter, and water. The ten Japanese internment camps in the United States were incomparable to the intolerable conditions in which Japanese Canadians were forced to live. Japanese Americans had facilities such as mess halls, bath houses, laundry buildings and recreational areas on the primacies. The detainees could specialize and join the work force to support themselves and spend their wages in the camp store. Children attended school and most families attended church on Sundays. Restrictions to which they had to abide included leaving the premises, criminal activities, worship of the state Shinto, food and water rations, and others. Canadian camps provided extremely limited resources to the interned, sometimes providing only 10 toilets for 1,500 women, while shortages of food were common. As sickness spread so did a hatred of both American and Canadian Caucasian citizens whether they were responsible or not for the Japanese’s incarceration. Approximately 60 years later, the US felt a moral obligation to redress about 550 Japanese citizens that were associated with internment camps. About 12 million US dollars were distributed to the few remaining victimized families. This is embarrassing and tragic at the very least, admitting our injustice publically. However they took responsibility for their actions which explains how Japanese immersion and social acceptance in America’s society developed Americans’ humility and honor. Through such compensation of moneys and in some cases property Americans regained the faith of the Japanese to some degree. Canada on the other hand showed very little mercy to the delicate minority and interned every Japanese immigrant. Families were torn apart without hesitation, separating husbands from wives and children from mothers, leaving families with absolutely nothing but bitterness and sour remorse after being subjects to the government’s lethal power. Prior to installing the Japanese internment camps Canada and America were immersed in a state of fear after the attack on Pearl Harbor. The two regions had agreed to inform the other of changes in policies within the internment camps when they were built. One country fed off the other, trying to find some justification for their dreadful treatment of the interned Japanese. As the United States confiscated land Canada dispossessed boats for economic profit; while the standard of living in American internment camps was low, the Canadians took it one step further, providing them with little supplies and a socially cold shoulder. The United States maintained the Japanese internment camps better than the Canadians, providing them with scarce necessities but humane conditions. Works Cited Challenge to Democracy, A (1944). U. S. War Relocation Authority. March 3rd, 2010 http://www. archive. org/details/Challeng1944 The Politics of Racism . Ann Sunahara. March 3rd, 2010 http://www. japanesecanadianhistory. ca/

Buddhism vs. Judaism Essay

Two of the most earliest religions are Buddhism and Judaism. Buddhism and Judaism were started in different years and places and also have different beliefs. Buddhism was started in 560 B.C.E, in Nepal by Siddhartha Gautama who later came to be known as the â€Å"Buddha†, or the â€Å"Awakened one.† Buddhism doesn’t believe in a God and are just followers of Siddhartha Gautama. Siddhartha got his followers from his father’s kingdom and later called the religion Buddhism. A growing number of schools of philosophy taught this new way of thinking. Buddha went around India spreading Buddhism and his followers followed his lead and spread the word of religion too. Buddhism is spread by word of mouth, personal contact with a person who practices the religion, not TV commercials, or newspaper ads, or the internet. Buddhism is a focuse on a philosophy of life. The word Buddha means The Enlightened One. In Buddhism they’re reborn from a previous life until they reach the state of nirvana which is the extinction of all desire and release from suffering. A person practicing the Buddhist religion is striving to bring forth his or her Buddha nature so that he or she will always be in that world. Once a person is Enlightened or a Buddha, then they strive to bring as many other people to that state as possible through whatever peaceful means they can with wisdom and forethought. Being enlightened is supposed to be a very peaceful state of mind to be in. Although persecutions can be great when a person becomes a Buddha because beginning a Buddhist practice is easy, but continuing is difficult. If you’re successfully practicing devils and demons will try to knock you off of your path, this is how you will know you’re practicing the religion correctly. On the other hand Judaism was started in 2000 B.C.E, led by Abraham in the Mesopotamian region. Judaism believed in a God named Yahweh and their holy book the Torah. The main difference is that Judaism is a strictly monotheistic faith meaning the belief in only one God.

Buying decision making process Essay Example | Topics and Well Written Essays - 500 words

Buying decision making process - Essay Example Product specification: Product specification may be defined as statement of need by the consumer. It states what the consumer wants to buy and what the supplier is required to offer. Specifications may be simple or complex depending upon the nature of the product. The success of the buying depends much on his / her correct statement to buy the product. Some times the product specification may be used as form of contract to buy in bulk or regular quantity. Supplier selection: Supplier selection is one of the basic and crucial decisions that a buyer has to take considering supplier’s many performance and relationship factors. A number of criteria may be used for evaluation of supplier like reliability of the source, correctness and competency of design, capacity of the product, production rate, quality control, lead time, trouble shooting facilities, etc. A questionnaire covering major and important factors is recommended to facilitate evaluation of supplier. Commitment: No commitment is a state of wish and hope and may lead to illusion. Commitment throws responsibility on supplier to supply the correct product as per agreed specification on time, render after sales service etc. The commitment brings not only development but success of the supplier for strengthening long business relationship, opening for repeat purchases etc. The supplier takes challenges to test himself / herself and brings self-discipline through commitment. Participation (decision making): Participation or decision making is nothing but the behavior of the train operating company of buying and using the rolling stock. The train operating company can buy the rolling stock through established commercial process like direct advertising in news papers, magazines etc. inviting tenders, through sales person or authorized agent / representative etc of the supplier company of

OUR CLASSIFICATION AND DIVISION ESSAY Example | Topics and Well Written Essays - 750 words

OUR CLASSIFICATION AND DIVISION - Essay Example ustomer, who opts to purchase a product because it is the best one to be found from the perspective of price or value and because they have had positive experiences with it. The third category is the neutral customer, who has had a mixture of negative and positive experiences with products and comes forward to purchase a product somewhat reluctantly, prepared for a negative experience. The fourth category is the tolerating customer. This customer does not enjoy a product or service but only buys it out of necessity, hence they rarely talk positively about the product. The last category is the critical customer, who has mostly had so many negative experiences with products or services that s/he tries to sabotage the business by spreading negative feedback about products and services. While all churchgoers purportedly are religious, there is a wide range of difference in the manner in which they express their religious beliefs and they may be divided into four primary categories. One category is the evangelistic church goer, who is so involved with religion that s/he insists on trying to convert everyone else. This person attends church with a fanatical devotion and works hard to persuade or push others into religion and church as well. The next category of church goer is the Sunday churchgoer, who turns up at church regularly on Sundays but does not venture anywhere near church the rest of the week. A third group is the big occasion churchgoer, or in other words, those who go to church only during Christmas or easter. Another category is the sporadic churchgoer, who is irregular and attends church sporadically. The last category is the rare church goer who only attends church once in a blue moon. A first date could initially be divided into two main categories, i.e, the rookie and the experienced person on a first date. The rookie is generally a teenager who is experiencing the very first date of his or her life and in rare instances, it may also be an adult

Students are expected to write a case study with a final report of Essay

Students are expected to write a case study with a final report of 3000 words on the modus operandi and the present impact, at n - Essay Example This paper is being undertaken in order to seek a detailed discussion of the yakuza crime organization, helping this student understand the activities of the group and establishing specific details which would distinguish it from other organized crime groups. The yakuza organization became the organization it has become today at around the late 1800s under the leadership of Toyama Mitsuru (Butler and Kaplan, p. 40). Mitsuru founded the Genyosha Society and his main aid, Uchida formulated the Amur River Society. These groups dominated in activities like prostitution, gambling, entertainment, liquor, and other activities like dockside labour (Chemko). They also engaged in the 1960s and 1970s in drugs and arms trade. This group has also been highly connected with other organized crime groups, including the Sicilian Mafia, American Mafia, Colombian drug cartels, and the Chinese triads (Chemko). This group has long been recognized in Japan as a normal part of their history and activities, especially with its associations with politicians and rich businessmen. They have also become engaged in the international arena, not necessarily in areas with Japan nationals (Chemko). The current organization was organized in the mid-1600s and was identified to have engaged in gambling and street vending during its inception (Chemko). Protection for other members no matter the circumstance was one of the main qualities of this group. The members were expected to do everything necessary in order to protect their fellow members. When industrialization was introduced in the country, the group followed the trend and set-up businesses in industrialized activities, including dockside labour and construction (Bruno). Interest in policies also followed, and with it, strong associations with politicians were soon forged. Associations between the police/law enforcement officers and the yakuza were also established (Bruno). During the Second World War, the yakuza posed the most significant threat to the American troops. Food rations were given to soldiers and this caused the proliferation of the black marker, including higher resources for the yakuza and other criminal organizations (Fulford, p. 66). Street vendors, known as the gurentai gained strength, often carrying out bank robberies at the black markets. Soon enough, the American and other foreign troops played a strong role in the yakuza’s habit of wearing black suits, white shirts and black sunglasses (Chemko). They also relinquished their customary swords for firearms and became even more violent. There were about 5000 gangs during these times and with the influence of Yoshio Kodama, they were soon united and included in the major crime group known as the yakuza (Gangland). This group has traditionally considered itself a helper – a Robin Hood of sorts. Before the courts were in existence in Japan, individuals usually went to the yakuza to seek the settlement of their disputes (Gangland). However , the process of resolution often included harsh actions which were not seen when recourse from legal authorities was carried out. There are two kinds of yakuza. The first are the free yakuza which were considered outcasts of society and were not linked with other organizations (Chemko). They also did not carry out serious acts, but were considered common thugs. They were also not offered any protection and were often unable to

Training professionals have a leading role in innovation and change Essay

Training professionals have a leading role in innovation and change - Essay Example This has transformed and redefined the role of trainers from merely developing programs to holistic assistance and monitoring, as well as motivating the employees to share information and knowledge amid themselves. The essay discusses the roles and responsibilities of training professionals to bring about innovation in the present day’s business. The approach of the training professionals towards the design and delivery of the developmental programs for the training of the employee workforce, have also been discussed. The essay finally compares and contrasts the innovative training and development programs of two Australian organizations. The training professional plays a major role in the 21st century businesses. The significance of the responsibility in relation to the approach of training professionals can be understood from all the positive alterations that occur as a result of training and development programs in an organization. According to Vemic, the approach of traini ng professionals presently acts as the originator of new expertise and knowledge among the employees. Training professionals persuade creativity as well as inventiveness and form the skill base of the complete organization. The skill base and knowledge bestows the organizations with exclusive characteristics and distinguishes it from its peers (Vemic, â€Å"Employee Training and Development and the Learning Organization†). Based on the similar context, White & Bruton state that any organization has to realign itself and concentrate on new technologies, new procedures as well as new approaches of performing activities, in order to become innovative. However, no organization can accomplish innovativeness if its employees are not properly trained and possess cognitive skills and knowledge. Thus, the role of training professionals is crucial because they ensure the presence or availability of adequately trained human resources in the organization for its innovative ventures (Whit e & Bruton, â€Å"The Management of Technology and Innovation: A Strategic Approach†). Furthermore, Hargreaves & Jarvis stated that in today’s competitive world, innovation and change is a continuous as well as a rapid process. The tasks of training professionals vary depending on the type of innovation the organization is looking forward to. The training professional requires the support of higher management as well as external alignment in instances of radical change. Major reorganization of the company or their product line would require the training professional to develop multi skilled employees, since such kind of changes are strategic in nature and have a wide impact on the organization. On the other hand routine changes for the enhancement of the prevailing arrangement or service, necessitates the training professional to develop necessary skills and coordination amongst the involved team. The training professionals undertake a very complex role in the current scenario. They act as proactive agents of change for the development of innovative strategies in the organization. They also act as ‘providers’ contributing training to the employee workforce designed to enhance and maintain the performance of the company (Hargreaves & Jarvis, â€Å"

Cultural and Intellectual Developments Annotated Bibliography

Cultural and Intellectual Developments - Annotated Bibliography Example From the source it is evident that the 1950s saw China adopt a strategy of collectivization of agriculture based on the model that was being applied by the Soviet Union. Yun expressed hope that the industrialization of the country based on the five year plan would guarantee the country economic independence and freedon to avoid relying on imperialists. This source is important to the research as it provides good ground for understanding the course China, under Mao Tse-Tung, took toward achieving economic development. Tse-Tung, Mao. â€Å"Let Us Unite And Clearly Distinguish Between Ourselves And The Enemy†. Speech delivered at the thirty-eighth meeting of the Standing Committee of the First National Committee of the Chinese Peoples Political Consultative Conference August 4, 1952. https://www.marxists.org/reference/archive/mao/selected-works/volume-5/mswv5_22.htm This source is a speech by Mao Tse-Tung, the leader of China at the time the speech was being made. In the source Tse-Tung traces the situations that China has gone through over the years. He emphasizes that China needed to increase its production and apply strict economy for its gowth. The leader noted that the three evils and the five evils movements had been successful and that the country was getting more economically stable. Among other things, the Korean war, resistance against U.S. aggression, corruption, waste and bureaucracy were noted by Tse-tung to be major hurdles to the economic growth of the nation. This source is significant for the study since it gives an insight into the progress that China made under Mao and the political upheavals that led to its slow growth. Richard Bush was a one time acting director of the American Institute in Taiwan and is currently a director of Center for Northeast Asian Policy Studies (CNAPS) affiliated with the Brookings Institution. A political

Commercialization of organ transplants Essay Example | Topics and Well Written Essays - 750 words

Commercialization of organ transplants - Essay Example This however has resulted in the emergence of a heated debate with some people supporting this move while others strongly opposing it. This scenario has been brought about by ethical issues which surround the entire process of the organ transplant and their respective sale. This paper will seeks to expound upon both side of the debate and highlight why commercialization of transplants should be discouraged. To start with, the organs under transplant are priceless and in most cases are donated as a humane gesture. They are a gift from our creator that were never commercially acquired. This however has been countered by the proponents of commercialization that being reliant on altruism to acquire these organs has resulted in failure to meet their high demand. This has resulted in the death of many patients who could only have survived from such procedures (Talbot, D’Allessandro & Muiesan 2010, p.31). In addition, commercialization has impeded the acts of donating cadavers and th e development of requisite programs. This has been countered by the claim that live transplants are only used to supplement the organs acquired from the cadavers. The difference that comes in between the two is about who is the actual beneficially after the organ transplant. ... cases of organ transplants which only unfairly brand them as rich harvesting zones (Kanniyakonil 2005, p.202) In addition the payment done for this organ is not reminiscent of their real value. This makes it appear as a cosmetic exercise, a well-calculated move to blind the vulnerable in the society from the reality. Attaching any value to the organs is an unethical process since they are invaluable. This has been countered by the claim that prohibition would only deny the poor the chance to make quick money for a noble cause. This would not in any way help their financial situation nor benefit the recipient; thus, the proponents claim it to be a win-win situation for both of them. Additionally, commercialization would only fuel instances of human trafficking which would put the donor in a risky situation. There also have been cases of where corrupt medical practitioners harvest not only one but all the organs leading to the demise of the donor. Furthermore, the conditions during the performance of the transplant would be very poor and further risk the life of the trafficked donor. To counter this, the proponents have made use of statistics that the risk attributed to kidney transplant is approximately 0.03%. Commercialization would be an insult to the financially unstable in the society. This would widen the gap of inequity since only the rich would afford these commercialized organs. This denial of organs accessibility would erode the principle of justice which is a basic ethical practice. The proponent of this cause however argues that the centralization of all organs donated would create equitable allocations based on social or medical need. This will bypass the notion that the very best goes to the highest bidder. Therefore, the sale of organs should not be

Nutritional Assessment Concerns in Competitive athletes Population Research Paper

Nutritional Assessment Concerns in Competitive athletes Population - Research Paper Example Another athlete concern is which best food supplements to take. The food supplements contain different quantities of vitamins, minerals, and other food needs. The article, Supplement Use in Sports: Is There a Potentially Dangerous Incongruence Between Rationale and Practice? ((Petroczi & Naughton, 2007), focuses on the dietary supplements to enhance athletes’ sports performance. The research centered on the athletes’ improved sports performance by enhancing their dietary intake. The researches delved into the analyzing the evident patterns when comparing the intake and rationale in terms of the athletes’ dietary supplements. Supplements include vitamins, minerals, herbal remedies, herbal products, and amino acids. The research also shows that the overdose of food supplements have toxic side effects on the athletes. In addition, the article, Comparison of pre-worked nitric oxide stimulating dietary supplements on skeletal muscle oxygen saturation, blood nitrate/nitrite, lipid peroxidation, and upper body exercise performance in Resistance Trained Men (Canale et al., 2010), focuses on research on three different pre-workout food supplements. The research focused on the effect of the food supplements of the athletes’ skeletal muscle oxygen saturation, blood nitrate/nitrite, lactate, malondialdehyde, and exercise outcomes. The research conclusions state only GlycoCarn supplement offers practical boosting benefits to the athletes. Another athlete concern is the effect of food supplements on enhancing the elderly athletes’ sports performance. In response, the article Arginine and Antioxidant Supplement on Performance in Elderly Male Cyclists: A Randomized Controlled Trial (Chen et al, 2010) focused on food supplements’ capacity to enhance sports performance, answering this concern. The research focused on the

Illinois Employers Essay Example for Free

Illinois Employers Essay The Illinois WARN reduces the number of employees required for an employer’s notification, which should be done 60 days advance, in case of layoffs or closing. It reduces from 100 (as set by the federal WARN) to not less than 75 full-time employees who has a combined working time of 4,000 hours or more per week. Also, 33% and at least 25 full-time employees or at least 250 full-time employees are required for mass lay offs which is half the requirement of the federal WARN. Other government officials must also be informed in case of reallocation. Noncompliance with the Act can be brought in the federal court by the concerned employees. COMMENT 1: Indeed, theses laws will have good impact in the community and may also decrease the unemployment rate. However, it will also trigger a fear on the side of the employer. Upon receiving a notice 60 days before the closing or lay off, the employees will surely look for a job. There, they may be times when the employees will leave their job even before the closing period once they find a new job. However, notification in such cases (closing or lay off and reallocation) will surely benefit the community will surely benefit the community as a whole for unemployment is sure to decrease. WARN really secures the employees interest by taking away the fear of being fired all of a sudden. Thus, employees will really feel secure as long WARN is in place since there is a law that protects their interest and work security. They are also more secure because noncompliance to the laws imposed by WARN can be brought to the federal court in which employers can be required to pay for the 60 days of non-notification. ESSAY 2 Almost all members of the community will be affected by the decision especially the smokers or costumers as well as the tobacco growers, manufacturers and the stores. The store has no obligation to not hurt tourism since every business is free to offer what product or services that they want provided that they didn’t violate the law. Neda does not set aside business ethics since even business ethics does not impose compulsory selling of tobacco. It is more like being responsible to the community since they aim to prevent lawsuits and criminal penalties due to unavoidable selling of tobacco to minors. COMMENT 1: Smokers and non-smokers are the ones that are truly affected by the decision to ban tobacco selling within the community. Neda does have the right to sell whatever she see fit thus, business ethics was not violated. Neda also have no responsibility on the tourism industry since what the decision she had made was meant for her own store only and not for the whole community. It just so happen that more and more agreed to her decision. However, there are times that business and personal ethics does not go hand in hand. There are times that in order to protect your personal ethics, you must violated business ethics and vice versa. Personal ethics is not a requirement of business ethics although most of the time, personally ethical are also business ethical. COMMENT 2: The stake holders that are mentioned are indeed the affected people by the decision. However, the most affected remains the consumers of the product, the smokers. They are the most affected because they are the ones that really depend on the use of the product. Regarding Neda’s decision, it is also right to say that both personal and business ethics had been taken for consideration. Another proof that showed that business ethics was also considered is that Neda protected not only the citizens but as well as the workers who are legally punished for selling tobacco on minors. It is also the concern of business ethics to ensure that their employees are doing legal jobs. Also, rather than decrease in tourism, the decision may also serve as a ground to increase tourism because of the good image that the community is able to portray. The tourists do not visit the community to smoke in the first place. It is also natural there are people that will accommodate those smokers who are suffering from the decision. Reference Craft, M. Diljohn, J. (2005). New Illinois WARN Act Imposes Additional Requirements on Illinois Employers. Retrieved July 19, 2008 from http://library.findlaw. com/2005/Mar/10/163974. html Employment and Training Administration United States Department of Labor. (No Date). Workers Guide to Advance Notice of Closing and Layoffs. Retrieved July 19, 2008 from http://www. doleta. gov/layoff/pdf/WorkerWARN2003. pdf. Federwisch, A. (June 2006). Assessing for Ethics. Retrieved July 19, 2008 from http://www. scu. edu/ethics/practicing/focusareas/business/assessing. html. White, Maj Gen Jerry. (1996). Personal Ethics Versus Professional Ethics. Retrieved July 19, 2008 from http://www. airpower. maxwell. af. mil/airchronicles/apj/apj96/sum96/white. html.

Math Practice Lab Essay Example for Free

Math Practice Lab Essay Math Practice Lab Pre-Lab Questions: 1. The rules concerning handling significant figures are as follows: When dividing/multiplying The answer has no more significant digits than the number with the fewest significant digits (the least precise figure). Round off after calculations have been performed. When adding/subtracting Answer has no more places than the addend, minuend, or subtrahend with the fewest number of decimal places. Significant figures are irrelevant when adding/subtracting (least number of decimal places rule). 2. The concepts for using scientific notation is to allow the student a form to asses the order of magnitude and to visually decrease the zeros. It allows the student to compare very large or very small numbers and to better understand those numbers. Scientific notation also tells us about significant figures. An example of scientific notation would be the age of the earth. Example: The approximate age of the earth is 4,600,000,000 years old. Using scientific notation this number would look like 4.6 * 10^9. Scientific notation is shorter and easier to read than 4,600,000,000. 3. The rules for handling scientific notation are as follows: If the co-efficient is greater than one the exponent will be positive. If the co-efficient is less than one the exponent will be negative. The base must be 10. The exponent must show the number of decimal places that the decimal needs to be moved to change the number to standard notation. Trailing zeros are significant . Leading zeros are not significant. The decimal place in the beginning goes after the first non zero digit. Example: Convert 60,300,000 to scientific notation Coefficient is greater than one. Decimal place goes after the first non zero number. Note that 6.03 is greater than one. The base must be 10. Therefore, 6.03 * 10 Exponent must show the number of decimal places. 6.03 * 10^7 Purpose: Math Practice Lab is meant to give the basic chemistry student an opportunity to become familiar with necessary math skills that are commonly used in science. These abilities include the chance to demonstrate the use of scientific notation, algebra, density calculations and the use of conversion formulas. Procedure and Data Sheets: Before coming to lab read the practice lab in advance. Complete any assignments that are due before the beginning of the math lab. Familiarize your self with the most common tables used in chemistry such as, the Base SI units, Derived SI units and with the Greek Prefixes used with SI units. Knowledge of formulas such that of density, mass and volume are recommended. Being able to use conversion factors are of great importance to succeeding in chemistry. When using the unit factor method for solving problems make sure to not skip steps. When answering questions make sure your calculation is correct and express the answer using the correct scientific notation and significant figures. When using units make sure to follow with the accurate abbreviations. Make sure to follow the rules when working problems that involve algebra. Make sure that you bring your calculator, plenty of paper and pens to the math practice lab. Base SI Units Used in Chemistry ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Derived SI Units ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Greek Prefixes Used with SI Units ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Commonly Used Formulas ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Conversion Factors ( not all conversion factors are included) ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Observations: Precision and Accuracy are highly important when coming up with a measured value. Precision is the closeness of a series of measurements to one another. Accuracy is the measure of correctness. The closeness of a measured result to the true value. Uncertainty is indicated by the number of digits in a measurement. Retaining the least uncertainty is priority. Rules for determining the number of significant figures are: All non zero digits are significant. Zeros between zero digits are significant. Leading zeros are never significant. Trailing zeros after a decimal point are significant. Trailing zeros before a decimal place may or may not be significant. When dividing/multiplying The answer has no more significant digits than the number with the fewest significant digits (the least precise figure). Round off after calculations have been performed. When adding/subtracting Answer has no more places than the addend, minuend, or subtrahend with the fewest number of decimal places. Significant figures are irrelevant when adding/subtracting (least number of decimal places rule). 4. Scientific notation is used to help visualize the order of magnitude and to visually decrease the zeros. This method is used to compare very large numbers and very small numbers. Scientific notation also tells us about significant numbers. There are several rules for using scientific notation: If the co-efficient is greater than one the exponent will be positive. If the co-efficient is less than one the exponent will be negative. The base must be 10. The exponent must show the number of decimal places that the decimal needs to be moved to change the number to standard notation. Trailing zeros are significant . Leading zeros are not significant. The decimal place in the beginning goes after the first non zero digit. 5. Problems involving algebra should be solved by following certain rules: What you do to one side should also be done to the other side. This allows for easier rearrangement of terms. Rewriting problems so that variables and coefficients are not lost in the transition of doing calculations. This allows the student to be able to follow a lot easier. 6. When using the Unit Factor Method it is very important to make sure to not skip any steps. Use all the necessary units so that all the units that are needed cancel each other out. Leaving you with the only unit or units needed to convert to your answer. Not using the adequate units or formulas will result in the wrong answers and could risk the precision and accuracy of the results. Lab Questions: Refer to the Lab Paq (Math Practice Lab Pages 23-29) Conclusion: The use of Scientific Notation, and the importance of algebra, zeros and significant figures are all math skills that are important in helping a chemistry student understand many aspects of science. Grasping these skills are important because it allows the student to visualize the magnitude of what is being calculated in a much smaller or larger perspective. The use of significant figures gives us the least uncertainty possible, therefore resulting in precise or accurate values. This is important when it comes to working in different areas of science because the answers to calculations could mean the difference between life and death. Let us consider a patient at a hospital who is in a lot of pain. The patient requires an injection of 0.16 grain (not 16 grain) of a pain killer that is only available as a 15 mg/mL solution. How many cc’s should be administered to the patient? Considering you are the nurse that is caring for this person it is important that you know how to convert grains into mg/mL. The first thing to do would be to gather the conversion factors needed. 1 grain = 64.8 mg and 1cc = 1 cm^3 = 1 mL. The problem would look like: 0.16 grain * 64.8 mg/ grain * 1 mL/15 mg *1 cm^3/1mL * 1cc/1cm^3 = 0.6912 cc The units will cancel out until the desired unit in this case cc’s is reached. In this case it is important to apply the rules for significant figures. There are two significant  figures in 0.16 grain. In science it is important to apply the rules for significant figures even though we do not apply these rules when working in a math class. Abiding by these rules will give the least uncertainty possible resulting in a precise measurement. The patient will be administered 0.69 cc’s of the pain killer. Physical quantity Name of Unit Abbreviation Length Meter m Mass Kilogram kg Time Second s Temperature Kelvin K Amount of substance Mole mol Physical quantity Name of Unit Abbreviation Volume Cubic meter m^3 Pressure Pascal Pa Energy Joule J Electrical charge Coulomb C Greek prefix Meaning Pico-(p) One-trillionth (10^-12) Nano-(n) One-billionth (10^-9) Micro-(mc) One -millionth (10^-6) Milli-(m) One-thousandth (.001) Centi-( c ) One-hundredth (.01) Deci- (d) One-tenth (.1) Kilo-(k) One-thousandth (1000) Mega-(M) One million (10^6) Giga- (G) One billion (10^9) Density = Mass/Volume Mass = Density * Volume Degree Fahrenheit = 32+9/5 ( Degree Celsius) Degree Celsius = 5/9(Degree Fahrenheit 32) Kelvin = Degree Celsius + 273.15 Length 1 km = 0.62137 mi 1 mi = 5280 ft = 1.6093 km 1 m = 3.28 ft = 39.37 in. =1.0936 yd 1 in = 2.54 cm (exactly) 1 cm = 0.39370 in Mass/Weight 1 kg = 1000 g = 2.2046 lb 1 lb = 16 oz = 453.6 g 1 ton = 2000 lb Volume 1 L = 0.264 gal 1 gal = 4 qt = 3.7854 L 1 cm^3 = 1 mL 33.81 oz = 1 L Energy 1 J = 0.23901 cal 1 cal = 4.184 Joule (J)

Relationship Marketing By Mcdonalds Marketing Essay

Relationship Marketing By Mcdonalds Marketing Essay Relationship Marketing: The concept of Traditional Marketing which was mainly based on customer satisfaction has now totally shifted to Relationship building with the customers, customer retention and managing the relationships (Gronroos C, 1989). The marketing mix of 5 Ps has changed into 30Rs (Gummeson, 1996) due to the globalisation, modern business trends and ever changing consumers demand. (Webster, 1992) Now the businesses are not only focused on developing a marketing mix in accordance with the consumers demand but they need to sell their products and services in such a way that consumer should satisfy and return for making the next purchase which means maintaining relations with your customers and managing it in such a way tending the customers to stay with the business for a longer period. According to Gronroos, 1990, Relationship Marketing is to establish, maintain, manage and enhance relationships with the customers and other parties, at the profit, so that the objectives of the parties involved are met. This is actually achieved by a manual exchange and fulfilment of the promises. It is very important to build a relation with the customer in order to find out his needs, preferences and the attributes he values in the product, so that the marketer can easily formulate the strategies to fulfil those needs to satisfy the customers. Now both the parties are mutually helping each other in earning profit as customers are telling the marketers, what to sell and marketers are giving them what they need. Thus close relationship with the customer have become the vital part of todays businesses. (Aijo T. S., 1996). Along with this the company should keep in mind that if they had made certain promises with the customers should be fulfilled (Egelhoff, 1998), as these promises ma de by the company for products and services given attract and persuade customers towards that company in return they will help in companys progression by positive word of mouth and on the other hand if it is not so then it can result in disloyalty of the customers and even losing them (Colonius, 1988) and customers trust will help to maintain and enhance the relationship. (Moorman et al, 1993). Mc Donalds Company: Mc Donalds is the global fast food restaurant chain most recognised and respectable worlds leading food service retailers (www.mcdonalds.com, 2011) with more than 32000 restaurants serving 60 million people across 100 countries. (Bramhall, 2009) The company is growing with the fast pace with the promise of quality service every time and in every meal, which differentiate it from the rest of the other restaurant chains. To achieve its motive of par excellence Mc Donalds has always focused on the fact that the market and consumers demand are ever changing and has managed to adopt the marketing strategies to satisfy the customers and become the leader in the fast food industry. (www.essaysample.com, 2011) Mc Donalds follows QSCV strategy (Quality, Service, Cleanliness and Value) at all its stores all over the world and the quality of products and services offered at all the stores is also the same. Out of the 32000 restaurants all over the world, 80% are franchised ( www.aboutmcdonalds.com, 2011) with a belief of working global but acting local. To maintain and manage close relationships with the customers, Mc Donalds has paid attention to the changing markets and customers wants and needs such as introduction of breakfast menus, adult food, kids zone, internet (wi-fi), Prà ªt a manger, training for the staff all over the world, adaptation of the choice of food demanded by the people in different parts of the world etc. (www.mcdonalds.com, 2011) Relationship Marketing by Mc Donalds: The customers for Mc Donalds are from the kids to the older persons, everyone can be heard saying I am lovin it. For all the customers visiting Mc Donalds, the environment seems to be the same with the consistent services as in any other part of the world (Egelhoff, 1998). Companys worldwide operations are held around a global strategy Plan to win and according to this the customers are offered with the exceptional and improved services to enhance their experiences with the Mc Donalds. (www.aboutmcdonalds.com , 2011) This is the main strategy of the Mc Donalds to retain and maintain its customers as every restaurant they are visiting they will find the best QSCV means the best quality, services, cleanliness and value for their money. For this mc Donalds is having a series of suppliers providing the same quality of the raw material needed for the products and trained staff to serve the customers in the best and the same way everywhere. Along with this the adaptation of the menu with t he new places such as Maharaja Mac instead of Big Mac in India due to preference for chicken and avoidance of beef, Samurai Pork Burger with teriyaki sauce in Thailand, Kiwi Burger in New Zealand etc (Sabana, 1996) and the adoption of new changes with the time and customers demand such as Golden Archs Hotel in Switzerland, Menu variations for people with diabetes, obesity and health consciousness, wi-fi, Mc kids, coupons, Mc Cafe etc (globaloneness.com, 2011, Butcher D., 1996). The acquisition of other brands such as Chiptole, Pret a Manger, Donatos etc has also added new customers to the company. (Light Kiddon, 2009) Kids: For kids it has set up kids zone, toys with the meal, Ronald (it is said that when children sees Ronald, they think of French fries and Burger), chicken Nuggets etc and can say fun food for the kids. (www.customessaymeister.com, 2011) Adults: For adults such as students and youngsters, it has set happy price menu as these people have limited pocket money and they value for the money they spend. They are served with burger, French fries, Mc puffs etc with coke. RM model for Mc Donalds: Its clear from the above description that Mc Donalds is using QSCV strategy and glocalisation strategy i.e. global product with the local flair to attract the new customers and retain them for a long by coping up their ever changing demands. We can say that the company is earning great success with its policy but the Loyalty Ladder model is used to assess the customers loyalty towards the company. Loyalty Ladder Model: The loyalty model is the heart of the CRM, the marketers want their customers to climb this ladder and become their loyal customers (Sanchez, 1997).The model shows that when a customer is known about a product or services he becomes the prospect and would like to try the product or services, then his next move is to buy the product and becomes the customer of the company. In such case if he likes the product would repeat the purchase and if not then he can turn to be a disloyal customer who will speak against the poor experience of the product or service delivered at every opportunity. But if they liked the product would like to repeat the purchase and become the regular client of the company, in such a case company should see to it that these clients are thoroughly satisfied as they will turn as a loyal customers in the near future. Mc Donalds is keenly acting locally with the global products so that the customers would tend to buy the product every time the new variations in the me nu or the combinations of the meals such as Happy Price Menu, Extra Value meals etc are introduced in the stores. The quality of the services and the product offered are of the superior quality with the local tastes and modifications which makes the customers of Mc Donalds, a loyal customer or a advocate who will always speak about the best experiences and the fun related to the new introductions with the time. Critical Evaluation of the Mc Donalds RM strategy: The QSCV strategy followed by the company and the global product with the local flair are the main strategies attracting the customer and the superior quality and consistency of the services are retaining them for long. Mc Donalds has gained success with its great asset customers who shared their fond experiences as a child or parents taking their family to the stores. The company is marketing, innovating and renovating the brand by huge publicity through television and other mass media sources. (Light Kiddon, 2009) But with the time the company has faced criticism such as decline of quality of food, health problems such as obesity, unavailability of same quality of raw material all over the world, toy with the meal was attracting the kids for the toy not food, health conscious customers were demanding organic food instead of the fatty stuffs. The company has successfully overcome such criticism through continuous innovations but there is need to do more for the customers as Mc Dona lds has close competitions with Burger King, KFC, Yumm etc and they are also offering the best services and global products like hamburger, chicken sandwiches and French fries etc so there is a possibility that the customers if not served well can switch to other brand very easily. The unsatisfied customers can turn to be the disloyal customers harassing the brand image of the company. Conclusion and recommendations: We can conclude from the above description that Mc Donalds is the leading brand in the fast food industry and has managed to win the hearts of the customers all over the world with its exceptional services and quality of the food offered. It has been successful in managing and maintaining good relations with the customers in spite of the criticism faced by the company over the time. But here are some recommendations for the company so that it can move on with the same pace and win the heart of the customers. Now as we know that the world has become a global market and the strategy once followed cant be successful at all the time, there is a need to introduce some changes over the time. Along with the QSCV strategy, timeliness criteria should also be introduced that the customers would be served in the particular period of time. The variations introduced according to the regions can be carried forward to the other regions also to provide an internationa l taste to customers all over the world e.g. Coconut milk served in Brazil by the Mc Donalds can also be introduced in India or Srilanka, countries where coconuts grow to give a Brazilian flavour to the meals etc. Regular innovations and communication with the public is very necessary for the company to be the top leader as it is facing tough competition in the fast food industry market with the Burger King, Yumm and KFC etc as they are also having their food specialised in a way or another so regular innovations with the meals are very necessary to keep the customers in touch regularly. References: Aijo, T.S., (1996), The Theoretical and Philosophical Underpinnings of Relationship Marketing, Environmental factors behind The Changing Marketing Paradigm, European Journal of Marketing, Vol. 30 No. 2. Bramhall J. (2009), Mc Donalds Corporation, available at: http://www.hoovers.com/company/McDonalds_Corporation/rfskci-1.html Butcher D. (2010), McDonalds goes with Near Field Communications for sales lift, Mobile Commerce Daily, available at: http://www.mobilecommercedaily.com/2010/07/14/a-merchant%E2%80%99s-argument-for-mobile-contactless-technology-celent Calonius, H., (1988).A Buying Process Model, in Blois, K., and Parkinson, S. (Eds), Innovative Marketing A European Perspective, proceedings from the 17th Annual Conference of the European Marketing Academy, University of Bradford. Custom essay meister,(2011), Marketing in Mc Donalds, Term paper on Marketing, available at: http://www.customessaymeister.com/customessays/Marketing/6655.htm Egelhoff Tom (1998), Relationship Marketing: What it is and how to make it work for you, available at: http://www.smalltownmarketing.com/relationshipmarketing.html Essay sample (2011), ), Ray Kroc and Mc Donalds Marketing Strategy, available at: http://www.essaysample.com/essay/001900.html Global Oneness.com, (2011), McDonalds: Encyclopaedia II McDonalds Location-specific adaptations and variations, available at: http://www.experiencefestival.com/a/McDonalds_-_Location specific_adaptations_and_variations/id/1754532 Grà ¶nroos, C., (1989) Defining Marketing: A Market-oriented Approach, European Journal of Marketing, Vol. 23 No. 1 Grà ¶nroos, C., (1990.)Service Management and Marketing. Managing the Moments of Truth in Service Competition, Free Press/Lexington Books, Lexington, MA Grà ¶nroos, C., (1994).From marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, Management Decision, Vol. 32 No. 2 Light Kiddon, (2009), Six Rules for Brand Revitalisation, Wharton School Publishing, Pearson Education. Moorman, C., (1993) Relationships between Providers and Users of Market Research: The Role of Personal Trust, Working Paper No. 93-111, Marketing Science Institute, Cambridge Our Company, Getting us to know, Mc Donalds, available at: http://www.aboutmcdonalds.com/mcd/our_company.html Our story 2011, Mc Donalds, available at: http://www.mcdonalds.com/us/en/our_story.html Sabana A.R., (1996), Why and How The Traditional Marketing Paradigm Based On Only Customer Satisfaction Has Evolved To The Concept of Relationship Marketing, available at: http://www.starbacks.ca/Athens/4584/article3.htm Sanchez (1997), Customer Relationship Marketing, Building Customer relationships for enduring Profits in the Wired Economy, available at: http://www.zunch.com/zunch/files/Zunch_CRM.pdf Student Research, (2011), Mc Donalds FAQ, Our Company, Mc Donalds, available at: http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html The Loyalty Ladder, (2011), The marketing Teacher, available at: http://marketingteacher.com/lesson-store/lesson-loyalty-ladder.html Webster, Jr, F.E.(1992), The Changing Role of Marketing in the Corporations, Journal of Marketing, Vol. 56 Write work (2011), Ray Kroc and Mc Donalds Marketing Strategy, available at: http://www.writework.com/essay/ray-kroc-and-mcdonald-s-marketing-strategy B2B Dual branding Strategy by Cemex: Abstract: This essay evaluates the B2B operations of Cemex plc that how the company has built its brand image and used dual brand strategy to become a global leader in the field of the construction materials suppliers. It will show that how the strategy has been formulated and used in different countries with a view to acquire the knowledge of the local markets and deploy this knowledge for the integration and acquisition in the global markets. B2B Marketing: Unlike B2C where businesses are directly exposed to the end users, B2B marketing is held between the businesses and it is very necessary for the businesses to maintain and manage the relationships with their suppliers, distributors and the retailers who are helping the company to not only produce a product but also transfer them to the end users. Cemex Company Overview: The Company has been established in 1906 in Mexico and from a local company it has grown to a top leader in the field of producing, distributing and marketing cement, ready mix concrete, aggregates and building related materials nearly all over the world. The company has annually 97 million metric tonnes cement production capacity, 54 million cubic metres of ready mix concrete and 168 million metric tonnes of aggregates production capacity (Kotler, 2001; Cemex.com, 2011). To provide the best products to its customers it is using local markets knowledge, combining it with the international networks and thoroughly satisfying the customers by providing integrated offering which are more reliable, of higher quality and consistent. The company has applied IT and e business ideology to gain and integrate worldwide knowledge on products, operations and customers and this has helped it a lot to provide the customers what they needed and use this knowledge for the global operations. The compa nys business model is based on the following principles: Focus on its core business of cement, ready mix concrete and aggregates Effective allocation of the capital Improving the operating efficiency and productivity continuously. Providing the customers with the best value propositions and satisfies their needs to the optimum. (Kotler, 2001) Along with these principles the dual branding strategy and acquisitions and mergers with the different local brands are helping the company to grow its empire all over the world. B2B relationship of the company: For maintaining the strong relationships with the business customers, the company is following dual branding strategy which means different local brands are operating under parent or umbrella brand. This is done to expand the business operations to the other nations and improving the brand image. The dual branding of the Cemex includes: 1. Transnational brand: this brand operates in different countries uniquely in accordance with the local market; the offerings and the operations are customized to fulfil the local conditions. Along with the local brand the main corporate brand is also advertised to make it familiar to the business consumers or the end users. (Kotler, 2001)But as it is said that it is very critical for the individual brand to cope up with the corporate brand as it is the strong brand having positive perception in the consumers mind if the individual brand fails to serve the consumers as its corporate brand then can harm the image of the main brand also. For this reason, Cemex first all work to make the individual brand or the subsidiary company successful and in accordance with the vision and mission of the corporate brand and if it is so then renamed it with the Cemex brand. For example: Cemex Thailand was bought in 2001 but renamed in 2002 after proper reconstruction and reorganisation and Cemex Sp ain in 2002 after refurbishing and making it quite successful. (Kotler, 2001) 2. Corporate brand: The corporate brand covers all the products and services offered by the company representing the corporate vision, personality and value in all its offering. Under this umbrella brand, other sub brands and individual brands are established and operated.(Esch, Tomczak, Kernstock Lengner, 2004) The prestigious brand name has an equity associated with it serving as a intangible asset for the company to leverage it.(Roll M., 2005) The main corporate brand is Cemex under whose name the main products of the company are sold. The company Cemex is rapidly growing in the cement industry across the world. It is operating in the countries like Mexico, Spain, Dominican Republic, Egypt, Venezuela and many Asian nations. (www.cemex.com, 2010) Cement market has growth potential in these countries as they need regular infrastructure and reconstruction carried out by the governments or the local contractors. Here the brand Cemex is sold in the bags not the cement, as the brand na me is associated with the strength, durability, prestige and stability distinguishing Cemex from the other cement. Along with the brand the promise to provide the customers the best value has enhanced the customer loyalty towards the brand serving as an intangible asset in such volatile economies and providing competitive edge to the company. 3. The core values of the company serving the business customers as under: Collaborations: Cemex operates its B2B relations through strong collaborations with the distributors, suppliers and the stakeholders. It licenses the brand to its distributors such as Consturama in Latin America, other than this it also offers competitive prices, training, best industry practise and marketing support with a view to build a smart world with all its collaborators and become a successful and competitive company with a positive impact on the world. (www.cemex.com,2010; Kotler, 2001) http://www.cemex.com/su/Su_lp.aspx For the successful collaborations with the distributors the company has made 3 commitments: 3.1.1 Competitiveness: Cemex believes in running business by increasing its competitiveness through improved operational efficiency, innovative products with high standards as demanded and liked by the customers. Impact reduction: Cemex is basically a cement company dealing in concrete, aggregates and other building stuffs which are more likely to be dangerous if not handled safely. Company strives to minimize the risks of fatalities at work place, noise pollution, air pollution etc to put a positive impact on the world. Stakeholders outreach: company deals with number of stakeholders such as employees, suppliers, customers and neighbours and always tries to manage good relations with them through training programs, dialog sessions, meetings and online services etc. This helps in overcoming the challenges faced for building strong relationship with the stakeholders. (www.cemex.com, 2011) Integrity: for leveraging the brand equity and making it a prestigious brand, the company is also engaged in social activities such as Patrimonio Hoy (www.cemex.com,2010, Letelier, Flores, Spinosa, 2003) which provides housing solutions to the low income families, using alternative sources of fuels to reduce carbon emission and making the world green such as Eurus, a wind farm project, supplying 25% of the energy needed by the plant in Mexico etc. Such activities makes the brand more familiar to the general public and their desire for the brand tend the suppliers and contractors to associate with the company increasing firms efficiency and profitability. Leadership: By integrating IT knowledge with its global operations, Cemex has strengthened its position for the global leader in the cement industry and acquisition of RMC has smoothed its path for success. The continuous feedback from the customers helps in regular improvement of the services, simplified business transactions and access to real time account has helped the company to improve its relationship. ( Kotler,2001) Cemex Capital: To enhance and improve customer relationships the company has launched a financial assistance body known as Cemex Capital, it is a credit branch of the company providing financial support to the business customers and partners. The assistance can be in form of credit for buying the products, to finance the working capital and allotting loans for construction projects. Besides this the loans are offered at the rates lower than the markets. Critical evaluation of the B2B relationships strategy of Cemex: The world leader Cemex in the cement industry has adopted dual branding strategy for managing business relationship. The corporate brand is associated with the reliability, stability and strength and the national brands are according to the local markets need fulfilling their unique needs and emotionally attached with the customers. The corporate brand has its brand equity providing value addition to the product and enhances consumers perception for the brand. ( Aaker, 1991; Keller, 1993; Bendixen et al, 2004). But at the same time, all the products under the umbrella brand are expected to be as good as the main product and deliver the promise made by the company, to provide the best quality to the consumers. The mergers acquisitions and collaborations with the stakeholders subsidiaries need deliberate efforts to amalgamate with the international brand, having its own corporate abilities, styles and reputation. (Lambkin, 2009)Before rebranding any local subsidiary, proper reconstru ction and reorganisation is done, the managers run a focus group activity and commercial team effort to establish the local brand with the corporate brand. If the company fails to properly communicate with the new stakeholders, employees and integrate the corporate culture (Balmer Dinnie, 1999; Krishnan et al., 2007) than can cause decline in service quality (Urban Pratt, 2000) and also lacks the competition in the outer world. (Reichheld Henske, 1991). So, it is necessary for the company to leverage its brand equity with proper amalgamation and rebranding policy to avoid any negative consequences in the business. Conclusion and recommendations: We can conclude that through strong corporate brand image Cemex has successfully become the worlds leader in the infrastructure industry, it is not only engaged in the supplies of the basic materials but also provide the other utilities under its brand name through a channel of the subsidiaries and individual brands operating under the umbrella brand Cemex all over the world. The strong corporate brand creation has resulted in cost efficiency and brand building advantage for the company. The individual brands allow the company to fulfil the local markets need and the corporate brand is providing an international platform to the operations of the company and maintains strong B2B links with the clients, distributors and the end users. The company is earning great success but still it is recommended that B2B branding strategy serves a better platform for managing and enhancing relationships but if done with care such as employee involvement, stakeholders knowledge and market study then it will be more successful. The company can also diversify its operation such as media, entertainment or technology for the purpose of risk reduction and using its corporate brand in these fields to get cost efficiency and more B2B relations.

Essay --

People from all over come to experience the Grand Canyon National Park, located exclusively in North Arizona. Covered with unexplored caves and valleys, and immense canyons, the Grand Canyon is very well liked for hikers, whether that hiker is experience of a beginner. This park offers recreational events for everyone. Today, the Grand Canyon stretches out to be eighteen miles long in some places. The Grand Canyon has much to offer from hiking along a rough, yet narrow landscape, bringing the family out to camp for a few days, gazing at the amazing scenery, or visiting the Indian reservations. This area contains several ecosystems and also hundreds to thousands of unique plants and animals. â€Å"It contains fossils of corals, crinoids, and brachiopods that indicate warm tropical conditions in a sea that once stretched across the continent. The stone looks different from the red wall, because 500 million years ago the ocean was closer to the ancient continent, and any mud and sand t hat washed off the land mixed in with the lime, making it crumbly and yellow† (Weintraub 24). The rock layers in the canyon make a magnificent color of stripes in the canyon walls that could be seen miles and miles away. Not only is this canyon enormous, but also this vast canyon can be seen from space. Although the canyon is not the deepest canyon in the world, it is known for its tremendous dimension and its vibrant landscape. This terrain reserves more than two thousand archeological sites of Native Americans, who have also resided there for four thousand years. The park itself became a National Park in the year 1919. The Grand Canyon is a stunning place to visit for all ages, and for the family to see the remarkable canyon formed not only by the erosi... ... patches along the river† (Halvorsen 5). Separate from the eroding motion of the Colorado River, the flow of the debris played a major, yet foremost role in the broadening and expanding of the Grand Canyon. All these elements contributed to the creation of the Grand Canyon, which still till this day remains a fascinating story and feature for every one of us, especially geologists, who still have many thoughts as to how the Grand Canyon was even formed. Rock layers that have formed the Grand Canyon, as everyone has seen, are created due to the sedimentations of the seas and the oceans. All of this is precisely evident of the fact that the rocks that are found on the sides of the canyon are made of sedimentary rocks. Scientists have said that the erosion is how the Grand Canyon was form, but there can always be something new to every evaluation of the Grand Canyon.

Iagos Revenge in Shakespeares Othello :: Othello essays

Iago's Revenge in Othello      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Iago has a large appetite for revenge.   In his perspective, he believes that it is he who should be in charge, not Othello the moor.   This creates an anger in Iago, who entraps Othello in a web of deceit.   He does this through a series of suggestions and hesitations that entice and implant images in Othello's head that lead to his demise.   But what is more important is that he gives Othello the motive to murder innocent Desdemona.   Iago is constantly like a puppet master, pulling the strings of the people around him.      Ã‚  Ã‚  Ã‚  Ã‚   There are many instances in the play where Iago is left by himself.   He utilises these opportunities by telling his future plans to the audience.   It would seen that he likes talking to himself about himself, which suggests he has much inner turmoil that he harbors close to his chest, but when the opportunity arises, he describes his deeds with a passion.   In the first of these monologues, he makes his intentions perfectly clear.   He implies that Othello has had an affair with his wife by stating "I hate the moor, And it is thought abroad that 'twixt my sheets He's done my office".   The irony of this statement is that in the next line he says that he does not know it for a fact, but because he suspects it, he will act as if for certain!   This gives me the impression from the beginning, that Iago is insane and exceedingly paranoid, going so far as to set up a cache of murders, just on the suspicion of adultery.      Ã‚  Ã‚  Ã‚  Ã‚   Iago was also jealous of the open and loving relationship that Othello had.   When Othello and Desdemona are reunited after the journey to Cyprus, he kisses her in full view of everyone.   Iago treats his wife as an object and she knows it.   In Act three, Scene four, she tells Desdemona "They are but stomachs, we are but food, and when they are full, they belch us".      Ã‚  Ã‚  Ã‚  Ã‚   In Iagos' racist mind, he views his superior, Othello, as being of an inferior creed.   He sees him as possessing an evil mind and soul, and having no right to marry the very white and very naive Desdemona.

William Still and his Impact on Black History :: American America History

William Still and his Impact on Black History Working on farms to receiving whippings were just a few things all African Americans had to endure in the time of slavery. However there have been numerous people and events that have been influential in black history. One momentous event is when William Still escaped from slavery. William Still was born on October 7th, 1821, in Burlington County, New Jersey. Still’s original name as William Steel but his father changed it to protect his wife. Unfortunately the Steel family was unable to escape slavery together. After his escape from the life of slavery, William moved to Philadelphia where he learned to read. He then started to assist fugitive black slaves when being paid to work as a janitor at Pennsylvania’s Society for the Abolition of Slavery. While helping the escapees he wound up disentangling his long lost brother from slavery. In 1972 William wrote The Underground Railroad, which included documents he received from former slaves. This book was crucial because most books on slavery had some bias views written by white abolitionists. After visiting multitudinous escapees in Canada, Still was inspired to launch a desegregation campaign in Pennsylvania railroad cars. The campaign was triumphant and caused Pennsylvanian legislature to preclude segregation. William Still served as both President and vice president for the Pennsylvania Society for the Abolition of Slavery. He served as vice president for eight year and President for five. William did not stop there he then organized a YMCA for blacks, an orphanage for children of black sailors and soldiers and the mission Sabbath school. At age 81, in 1902, William Gant Still died of a disease known as Bights disease. However his exploits will never be forgotten. William Still’s achievements triggered many essential events on the path to abolishment of slavery. As one can see William was a man who did great things for those in need of help throughout his lifetime. However if he had never escaped from slavery his accomplishments may have never occurred. If he had not fled from slavery then there may not have been a chance for the successful escape of six hundred and forty nine slaves nor would his organizations have been formed to help many of those who needed assistance in overcoming the burdens of being former slaves.

Changing Lives Essay

I have always viewed life differently. There were times when people would act differently towards me, for I acted maturely for my age. Oftentimes, I was vocal about how I wanted to finish my education so that I would be able to fulfill my dreams further. For everyone’s benefit, I would like to pursue a degree in Biology. At a young age, my mother exposed me to the real world. She was a nurse in one of the hospitals, and most of the time she would cater to the needs of patients. Like any curious child, I would ask her questions about her profession, making me more inclined into the field of medicine as I grew older. I could definitely say that my mother was my driving force in my dream of becoming a physician someday. My mother would consistently teach me about medicine and the first aid that I need, in the event that I need help. In school, I always showed my determination and perseverance to succeed in life. I would always give my best, even in the smallest requirement deemed from students. As much as possible, I wanted things to go as planned. Hard work and dedication were not the only factors that I took in mind. I was guided by my prayers and my will to be of service to others. In this manner, I wanted to make sure that everything was in proper order and that I am not stepping nor hurting anyone in the process. I remember the many times that my mother brought me to work with her. Even at a young age, she helped satisfy my curiosity by allowing me to assist in her work. In high school, my mother finally allowed me to volunteer in their hospital, especially in catering to the needs of patients. This kind of exposure made me more determined than ever to be of service to those in need as a physician. My life was never a perfect one. Although my mind was set into becoming a successful physician, there were certain things in life that led to this decision. My mother was of Mexican-American lineage; and Mexico was where she finished her education. In her attempt to bring herself to grater heights, she moved to the United States. The hardships that she endured when she was still starting were difficult to bear. However, she disregarded all of these and went on to fulfill her dream. Now, she is a nurse and earning a stable job in the United States. Like my mother, I was inspired to work hard and bridge gaps by making it big in the United States. The kind of education that the University of California would give me would come to my advantage in my attempt to attend medical school. I learned that the institution has produced numerous talents that have been successful in their chosen field, and making a difference in the lives of others. Like them, I would want to serve as an inspiration and be able to break barriers in the field of medicine. I would use the training and the knowledge that your school would give me to make further researches that could be used in the advancements and upheaval of society. I also want to inspire others from the medical field to render service from their heart, and not just because of the paycheck that may be receive. I know that the experiences that I had in life were not enough for me to be accepted in your university. Like the other students who have bore witness to the exemplary performance of this institution, I would do my best to live up to the Mission-Vision, which is summed up in making it big and helping others. As one of the students, all I can offer is my dedication and will to make a difference in society. I am one step forward in reaching my goals in life – and it starts with my acceptance at the University of California.

The Growth of the Chesapeake and Barbadian Colonies

Angela Young Professor Kelly Hopkins History 1377 June 18, 2012 The Growth the Chesapeake and Barbadian Colonies Many great examples of how pioneers blazed trails and discovered unchartered territories outline the fabric of American history. We put a man on the moon in the sixties and discovered cures for some of our modern diseases. These are valuable accomplishments, but there is another that is just as significant in the course of American history; the colonization of our nation. Detailed accounts decorate our history with the hardship and suffering of our forefathers.And although some historical accounts paint a bleak picture of early settlements and show that diseases, starvation and other factors were difficult to overcome, we need to recognize that there were successes. It would be unfair to only focus on the challenges without acknowledging their ability to thrive and prosper. To overlook the strategies that the Chesapeake and Barbadian societies used to grow and prosper woul d be a mistake, because we can contribute many of their decisions and actions to the structure of today’s political system and economy.Some historians may analyze these two societies and argue that their evolution was a result of learning from the mistakes of previous settlements. However, there is considerable evidence to show that the Chesapeake and Barbadian colonies successfully grew and progressed as a society due to the use of slaves as workers in the colonies, the acquisition of land, and agricultural exports to England to obtain wealth. The purpose of this paper is to examine the events responsible for the advancement of the Chesapeake and Barbadian societies in the mid 1700’s.The creation of the slave trade in America is arguably one of the major factors that led to the evolution of the Chesapeake and Barbadian colonies. The import of slaves caused a large population explosion in both colonies. The number of blacks in both settlements increased significantly a nd outpaced that of the white population each decade between 1730 and 1760. In 1730 the black population in the Virginia colony was 30,000 and doubled to 60,000 in 1740 and continued to increase steadily through 1770. 1 The Maryland colony showed similar population increases with the number of blacks almost doubling in ize from 24,031 to 43,450 from 1740 to 1750. 2 The profile of the population in the Barbadian colony was also significant. Unlike the Virginia and Maryland colonies, blacks outnumbered white almost 4 to 1 and were the majority in the population between 1655 and 1770. For example, slaves were 83 percent of the population in 1760 at 86,600 while the white population was 17,800. 3 What is the significance of this population growth and their evolution? The colonies created a formula that would secured their future for generations. When Chesapeake experienced economic growth large plantations became more common.This created a need for workers. In turn, slavery led to great wealth for the colonies and became one of their greatest resources for economic growth. Over the course of several decades more slaves were brought to America to fulfill the demand for workers to plant and harvest tobacco and other crops. The colonist understood the value of slave labor and the economic growth using slaves would provide. Most importantly, they also understood that the performance of the slaves influenced their profitability. We cannot discuss population growth in the colonies without acknowledging the ugly truth about slavery.Clearly one group of people suffered while another benefited. Many can criticize the colonies for implementing such a cruel system for economic growth, but we must ask ourselves did slavery help them reach their goal of prosperity. After all, slaves and indentured servants were a productive labor pool that helped them prosper economically during the early and middle years of colonization. Without needing to take a position on slavery, we plain ly understand that the back-breaking physical work of slaves is one of the contributing factors that led to great wealth in the Virginia and Maryland colonies.Another factor contributing to the evolution of the Chesapeake and Barbadian colonies is land ownership. Since the beginning, colonists placed great value on land ownership. Land was a resource of prosperity and the most important indicator of wealth. To attract new settlers to America, colonists permitted them to own land. Although the colonists encouraged ownership, land was not equally distributed and was highly concentrated in the hands of a few people. Based on evidence we can make a direct connection between plantation size in the Chesapeake and Maryland regions based on the number of slaves living on them.For example, between 1750 and 1770, twenty or more slaves lived on approximately one-third of all plantations. Specially, 31% of all plantations had 21 or more slaves living on them from 1750 – 1759. 4 This aver age continued through 1779. We can assume that white plantation owners possessing the largest plantations owned the largest number of slaves. There was a direct correlation between land ownership and wealth distribution. Those that owned the land owned the wealth. There was strong evidence of this in Barbados in 1680 where wealthy pioneers owning 60 or more slaves owned approximately 60% of all land and 60% of all slaves. Likewise, 14. 9% of Jamaican land owners possessed land valued at ? 1,000 or more. 6 This trend also started as early as 1669 and continued up through 1750 in the Virginia colony. For instance, between 1700 – 1719, the wealthiest 5. 6 % of the male population owned 61. 5% of the total wealth and between 1720 – 1750 the wealthiest 2. 7 percent of males owned 33. 2% of wealth. 7 One of the greatest values colonists recognized from land ownership was the acquisition of economic and political power. They could influence the future of their society because of the economic power they possessed.Most importantly, they had the ability to advance their own interests. For example, they could make the rules for who owned the land and where they owned it. They could give land to their heirs to ensure that it remained in their family’s possession for generations. Land ownership and wealth also meant political power. Those with the wealth could hold political office and shape the future of their colonies by making laws that would benefit them directly. The colonists experienced many long-term benefits from land ownership.However, they benefited at the expense of others by setting up a system that would intentionally prevent them from achieving any level of prosperity and success. Some people may disagree with the method used by the colonies to prosper. However, the fact that they used others to advance their own goals does not cancel out the fact that land ownership and wealth moved them one step closer to securing their position as a v iable society. Agricultural exports also played a role in progression of the of the Chesapeake and Barbadian colonies.Both colonies practiced exporting agricultural products to England and would eventually build the wealth and improve their standard of living. Prior to the 1620’s growing crops was difficult for the colonist because early settlements did not have the knowledge and tools needed to grow them successfully. Barbadian settlers tried to grow crops such as tobacco, cotton, ginger, and indigo, but were unsuccessful. Over time, they learned which crops would grow successfully in their region. After much trial and error, tobacco became the right plant to grow for Chesapeake and sugar for Barbados.Tobacco exports to England became the main source of income from Virginia and Maryland. Between 1660 and 1760 tobacco exports increased each decade. Along with the number of pounds increasing, the price per pound of tobacco also increased. In 1740 England imported 35,372 pounds of tobacco at a price of 0. 80 pence sterling/pound. By 1770 the amount increased to 38,986 at 2. 06 pence sterling/per pound. Furthermore, the value of exports to England reached $435,094. 8 Additionally, sugar exports to England from Barbados yielded positive financial results for the colonies.Sugar exports steadily increased from 1651 to 1698 with the highest being 15,587 tons in 1698. 9 This discussion about the impact of exports on the evolution of the colonies is not complete without acknowledging the role slavery played. As exports to England increased, the import of slaves also increased to support the demand for tobacco. The more slaves owned by the colonists, the more crops could be harvested and exported to generate more revenue for the colonies. A closer look at the evidence doesn’t always show a successful progression toward prosperity.Increases in the black population did not always significantly outnumber that of whites. Also, there is evidence that illustrate s a drop in the value of exports to England from 1755 to 1770. While the value of exports was at their highest in 1750 at ? 508,939, they decreased to as low as ? 435,094 in 1770. 10 Tobacco exports to England also dropped in 1770. Additionally, once land ownership opened up to indentured servants and other settlers in the Chesapeake colony, the largest distribution of wealth shifted from the wealthiest to the middle class.For example, between 1700 – 1719 5. 8% of the wealthiest males owned 61. 5% of the wealth. From 1720 – 1750, 2. 7% of the wealthiest males owned 33. 2% of the wealth while 26% of the male population owned 31. 3% of the wealth. 11 This shows an important shift in wealth within the colony. Some may read this evidence and disagree with the factors that contributed to their advancement and decide not to give full credit because of these inconsistencies. The Chesapeake colonies established a formula long before the mid-1700s to promote and sustain their f uture growth.Although the statistical evidence changes for some of the factors, it is clear that the Chesapeake and Barbadian colonies progressed as a society as a result of slavery, land ownership, and agricultural exports. The focus should not only be on the evidence, but the overall impact these factors had on the colonies’ ability to evolve and the impact their prosperity has on our economic situation today. Notes Population Growth, Virginia, 1640-1770, p 67 2 Population Growth, Maryland, 1640 – 1770, p 68 3 Population Estimates, Barbados, 1655 – 1770, p 73 Plantation Size in Virginia by Number of Slaves, 1700 – 1779, p 71 5 Wealth Distribution, Wealthy Planters, 1673 and 1680, p 74 6 Wealth Distribution, Jamaica, 1674 – 1701 (percentages), p 74 7 Wealth Distribution in Middlesex County, Virginia: Personal Property of Deceased Adult Males, 1699 – 1750, p 68 8 Tobacco Imported by England from Virginia and Maryland (in thousands of pounds) and Maryland Tobacco Prices (in pence sterling/pound), 1620 – 1770, p 69 9 Estimated Sugar Exports from Barbados to London, 1651 – 1706 (tons), p 75 10 Value of Exports to and Imports from England by Virginia and Maryland, 1700 – 1770 (in pounds sterling), p 72 11 Wealth Distribution in Middlesex County, Virginia: Personal Property of Deceased Adult Males, 1699 – 1750, p 68 Works Cited Wheeler, William Bruce, Susan D. Becker, Lorri Glover, and John Hart. Discovering the American Past. Kentucky: Cengage Learning, 2012. Print

Two Mad Scientists: a Comparison of Hawthorne’s Short Stories “the Birthmark” and “Rappaccini’s Daughter”

Contents Contents2 1. Introduction3 2. A Comparison of Hawthorne’s Short Stories â€Å"The Birthmark† and3 â€Å"Rappaccini’s Daughter†3 3. 1 The Role of the Scientist3 3. 2 The Role of the Wife and daughter4 3. 3 Nature vs. Science5 3. Conclusion6 Works Cited7 Honestly Declaration8 1. Introduction In the main part of the following paper with the topic â€Å"Two Mad Scientists: A Comparison of Nathaniel Hawthorne’s Short Stories â€Å"The Birthmark† and Rappaccini’s Daughter† I will offer a comparison of selected aspects, since the space is limited.First of all I will concentrate on the comparison between Aylmer, the scientist which is presented in Hawthorne’s short story â€Å"The Birthmark†, and Giacomo Rappaccini, the scientist appearing in â€Å"Rappaccini’s Daughter†. Furthermore I will give a comparison of both of the female characters, which are the victims of the scientists. On the one hand th ere is Georgiana, Aylmer’s wife, and on the other hand there is Beatrice Rappacini, the daughter of Giacomo Rappaccini.After I named similarities, as well as differences between the two scientists and also between their wife and daughter, I will concentrate on the symbols â€Å"nature† and â€Å"science† and how they are represented as contrasts within the two short stories. A Symbol in discussing literature is defined as â€Å"a word or phrase that signifies an object or event which in its turn signifies something, or suggests a range of reference, beyond itself. † Thus symbols can give the reader a deeper impression of the meaning of the short story and that is way I chose to focus on two of the main symbols within Hawthorne’s short stories.At the end of the following paper I will give a conclusion, which summarizes the most important facts and also evaluates the aspects of the main part. 2. A Comparison of Hawthorne’s Short Stories  "The Birthmark† and â€Å"Rappaccini’s Daughter† 2. 1 The Role of the Scientist The two scientists Aylmer and Rappaccini, which both are main characters in Hawthorne’s short stories â€Å"The Birthmark† and â€Å"Rappaccini’s Daughter†, have several qualities in common. Both of them are presented as god-like scientists and very successful.Aylmer is described as â€Å"an eminent proficient in every branch of natural philosophy† and also Rappaccini is said to be a â€Å"famous doctor† and absolutely skilled in his profession. Either one of them is striving after perfection concerning their wife’s and daughter’s beauty. Aylmer married a beautiful woman who has a hand-shaped birthmark on her left cheek, which bothers him so much that Aylmer wants to remove his wife’s birthmark. In his eyes the birthmark is â€Å"the visible mark of earthly imperfection† and also the only defect of his wife, who â⠂¬Å"came so nearly perfect from the hand of Nature†.Therefore he wants to remove it with the help of scientific methods to make his wife, who actually likes the birthmark, perfect. Also Dr. Rappaccini uses his scientific skills to make his daughter, in his eyes, an object of perfection. Hence they both have the plan to create a consummate human being with the help of science. In addition both of them make someone who is important to them their object of scientific impact on nature. Aylmer risks his wife’s life by removing her birthmark while Dr. Rappaccini doesn’t care if his daughter is happy with the way of life which he has chosen for her to live.Both of the scientists, Aylmer as well as Dr. Rappaccini, have to learn at the end of the short stories that their beloved wife and daughter paid their husband’s and father’s scientific obsession with their lives. However, despite the many similarities between Aylmer and Dr. Rappaccini, there are also a few crucial differences. While Aylmer wants to make his wife a perfect human being by removing her â€Å"symbol of imperfection†, Dr. Rappaccini uses at first his only his daughter as a subject for his scientific experiment and later on he even uses a stranger for his trial, without concerning whether it could harm him or not.Another difference between the two scientists is the way they want to change or impact something. Aylmer wants to remove something which is already existent, his wife’s birthmark. In contrast, Dr. Rappaccini modified his daughter with the help of scientific methods from the moment she was born when he connected her life to the poisonous shrub in his garden. 2. 1 The Role of the Wife and Daughter Just like the two scientists, the two female characters have several similarities to offer. Both, Georgiana and Beatrice are beautiful women which became victims of the scientific obsession of their husband and father.Georgiana is described as a beautiful woman and also Beatrice is characterized as â€Å"a young girl, arrayed with as much richness of taste as the most splendid of the flowers, beautiful as the day. † After their description of beauty and pureness their ‘mistake’ is revealed. Georgiana carries a hand-shaped birthmark on her cheek, which was loved and cherished by her former lovers, envied by other women but hated by her own husband. Also Beatrice’s dark character treats are revealed when the young Giovanni Guasconti observed her poisonous breath and her relationship to the mysterious shrub.Thus Beatrice can be compared to the flowers in Dr. Rappaccini’s garden; she is beautiful but poisoned. At the end of the short stories both of the young females die and their former beauty and perfection are destroyed. While Georgiana dies after her husband tried to remove her birthmark, Beatrice dies after she drank an antidote, which was given to her by Giovanni Guasconti, to free herself out of h er father’s scientific experiments. Beside the many similarities there are also a few differences between Georgiana and Beatrice which are revealed throughout the story line.Aylmer’s wife Georgiana is changed by the scientific actions of her husband in the course of the short story. In comparison to Georgiana, Beatrice’s scientific change is performed from the moment she was born by the sprouting of the shrub in her father’s garden, which symbolizes the â€Å"offspring of his science, of his intellect†. According to this, Georgiana’s appearance is natural until the moment when Aylmer tries to remove the birthmark, but Beatrice is changed by science since she was born. Nature vs. ScienceIn both of Hawthorne’s short stories the symbols of nature as well as science play a decisive role. In â€Å"The Birthmark† science is symbolized by the scientist Aylmer, who is able to produce all kinds of scientific perfumes and liquids is not able to control his wife’s nature. Nature is symbolized by Georgiana’s natural beauty and of course by her birthmark which also symbolizes the mightiness of nature. In the end science fails to control nature with the result of Georgiana’s death and Aylmer’s unhappiness after he has lost his beloved wife.In â€Å"Rappaccini’s Daughter† Dr. Rappaccini’s garden symbolizes nature on the one hand and science on the other hand at the same time. All the numerous and beautiful flowers are linked to nature at the first glance but, when their poisonousness is revealed, the connection to science is made instantly. Rappaccini uses his garden and also his daughter to embody his scientific powers and to achieve his personal goals. Just as in â€Å"The Birthmark† science is not able to control nature. In the end Dr.Rappaccini’s poisoned daughter dies after she tried to fight science by drinking an antidote. 3. Conclusion As it emerges of my paper about the comparison of Nathaniel Hawthorne’s short stories â€Å"The Birthmark† and â€Å"Rappaccini’s Daughter†, there are numerous aspects between Aylmer and Dr. Rappaccini, as well as between Georgiana and Beatrice, which can be seen as very similar and also aspects which are completely different from one another. Another very important aspect which I analyzed throughout the composition of my paper, are the two symbols nature and science.Even today there are lots of discussions about the change of nature by science. A current example for this is pre-implantation diagnostics, a procedure in which embryos are produced by in-vitro fertilization to make sure they don’t suffer from a genetic disease before the embryos are implanted in the uterus. This topic leads to controversial discussions because the embryos which aren’t used after the examination are thrown out. In addition pre-implantation diagnostics is a current example of science trying to control nature.Even if the result sometimes is not perfect, nature should be allowed to run its course. 1,383 words Works Cited Abrams, M. H. A Glossary of Literary Terms. Boston: Thomson, 2005. Hawthorne, Nathaniel. Mosses from an Old Manse. Cambridge: Riverside Press, 1900. 48-78. Hawthorne, Nathaniel. Mosses from an Old Manse. Cambridge: Riverside Press, 1900. 125-178 Honestly Declaration I hereby declare that the work submitted is my own and that all passages and ideas that are not mine have been fully and properly acknowledged.I am aware that I will fail the entire course should I include passages and ideas from other sources and present them as if they were my own. ———————- ————– Signature Date ——————————————– [ 1 ]. Abrams, M. H. : A Glossary of Literary Terms. p. 320. [ 2 ]. Hawthorne, N. : Mosses from an Old Manse. p. 36. [ 3 ]. (ibid. 129) [ 4 ]. (ibid. 37) [ 5 ]. (ibid. ) [ 6 ]. (ibid. ) [ 7 ]. (ibid. 39) [ 8 ]. (ibid. 133) [ 9 ]. (ibid. 38) [ 10 ]. (ibid. 141,42) [ 11 ]. (ibid. 171) [ 12 ]. (ibid. 56)